Flower Child, a conceptual brand, is a counter-culture canned THC beverage offering a grounded, hangover-free alternative to alcohol. The goal was to create a visual brand identity, focused primarily on packaging, that could stand out in a growing market of canned nonalcoholic beverages.

The creative solution was to focus on a “granola” audience — one that enjoys being in nature and feeling grounded over going out and drinking alcohol. The earthy colors, tea-based flavors, and floral elements target the outdoorsy demographic, while conveying the more mindful and chilled-out buzz you get from Flower Child THC beverages.