Flower Child is a canned THC beverage offering a grounded, hangover-free alternative to alcohol.

CHALLENGE

Flower Child is a conceptual brand I created as a THC alternative to alcoholic beverages. The goal was to create a visual brand identity, focused primarily on packaging, that stands out in a growing market of canned nonalcoholic beverages.

SOLUTION

The creative solution was to focus on a “granola” audience — one that enjoys being in nature and feeling grounded over going out and drinking alcohol. The earthy colors, tea-based flavors, and floral elements target the outdoorsy demographic, while conveying the more mindful and chilled-out buzz you get from Flower Child THC beverages.

  • Brand Strategy

  • Visual Brand Identity

  • Packaging Design

ILLUSTRATIONS & PATTERN

The checkered flower stamp pattern was created by linoleum printing the designs and scanning them in to vectorize them. The slight imperfections of the linoleum printing technique add more character and a hand-made, organic feeling to the packaging design.