Homebase is a community-based platform changing the way neighbors connect with each other and find local resources.

CHALLENGE

Homebase is a conceptual brand built from foundational strategy up to the visual identity. The goal was to create a digital platform that locates resilience hubs and other community resources while making it easier to form relationships with neighbors, facilitate mutual aid, and work together towards neighborhood sustainability goals. As a competitor of brands like Nextdoor, Homebase wanted to stand out as a resourceful, trustworthy, and easy-to-use platform focused on community-led sustainability.

SOLUTION

The design solution was an inviting and trustworthy visual identity that inspires people to connect and engage. The widget-style interface makes it easy to navigate, and the language and visuals are bright and encouraging yet grounded.

  • Brand Strategy

  • Visual Brand Identity

  • Logo Design

  • UX/UI Design

  • Illustration

LOGO & PATTERNS

The logo combines the symmetrical and geometric features associated with a tech brand while simultaneously alluding to nature and the home. Abstract representations of plant leaves and sunlight are embedded within a house shape, or “homebase” plate. The simple circle grid pattern borrows from the circle in the logo and shifts to represent individuals coming together to build resilience and centralize their resources.