Manmani, meaning “to be willful and wild,” is a sustainable & ethical swimwear brand transforming how women of color protect and celebrate their skin.

CHALLENGE

Manmani was seeking to develop a visual brand identity that aligned with its bright, empowering messaging while also maintaining an elegance, maturity, and touch of magic. The swimwear brand offers high-coverage pieces that support women of color in their chronic skin condition journeys. The founder wanted to include nods to Indian textiles and architecture, inspired by her cultural background, while also having an overall fresh, beachy aesthetic. She wanted the visual identity to allow the brand to connect with its community about skincare, beyond just swimwear.

SOLUTION

The design solution was a balanced look with Indian textile-inspired colors and elements that felt sophisticated yet energizing. Rich gem tone colors and brighter neons help Manmani stand out from other swimwear brands in a saturated market and achieve a bold look that matches the luxury price point of small-batch swimwear. The blend of floral illustrations and collage elements creates a distinct identity that aids in brand recognition. Surrealist elements like clouds and sparkles across collateral add a hint of magic and immerse the customer in the Manmani world.

  • Visual Brand Identity

  • Logo Design

  • Packaging Design

  • Social Media Design

  • Illustration

LOGO

The logo mark takes inspiration from Indian architecture, and its symmetrical shape and exaggerated curves give it a playful yet grounded elegance.

COLOR PALETTE

The sandy beige, fluorescent fuchsia, and neon orange reflect a floral and beachy landscape. The turquoise ties the palette into the palm and monstera leaf collage elements, while the rich burgundy anchors the palette.

Brand Guidelines (Sample)